Louise Weiss is Head of Sales at Paradigm, where she leads her team in national distribution strategy, broker engagement and commercial growth across the UK intermediary market. Known for her ability to unify stakeholders and elevate broker capability, she plays a central role in shaping Paradigm’s position as a trusted partner to firms navigating an increasingly complex advice landscape.
Before joining Paradigm, Louise built a rapid rising career at Bank of Ireland UK, which reflected her strategic acumen, industry fluency and ability to deliver impact at pace. Named as Rising Star 2024 in the Lenders & Services category at the Mortgage Introducer Awards, recognised for her innovation and contribution to the intermediary community.
Her career spans the full mortgage journey from broker, paraplanner, administrator, giving her a unique, end to end understanding of specialist, portfolio and private client lending. Louise’s broker and bank experience combined with creative arts roots, brings a distinctive blend of analytical depth and entrepreneurial thinking to her leadership approach.
Widely respected for her passion, energy and commitment to adding value, Louise is dedicated to empowering brokers, strengthening partnerships and driving meaningful, long term impact across the intermediary community.
www.paradigm.co.uk/mortgages